We polled more than 1,000 people from all walks of life, across Devon and Cornwall and asked them for their views on supporting their local dairy farmers by buying local. The results were very encouraging, proving yet again that the public in the South West appreciate the valuable contribution that their local diary farming industry makes.
Of the people we questioned, 85 per cent said they would be prepared to pay more for local dairy products if it helps secure the long-term future of milk production in the region. On average the people we surveyed said they would be prepared to pay up to 13 per cent more for local milk.
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To view our infographic of the research findings, please click here.
This is welcome news for the dairy industry in the South West. Dairy farmer Matthew Rowe, of Two Waters Foot near Liskeard in Cornwall, said: “This is something to celebrate, especially after months of negative headlines. Whilst this isn’t going to change purchase habits overnight I hope that by taking a pledge to buy local dairy it will make people stop and think when they’re next shopping.”